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“In business, people often make a very specific mistake: they create things they like without stopping to ask whether it solves a problem in the world”.....it’s often a “fake it, until you make it”, the mission is created on top of the business idea, as well as the ethics or eco-friendliness and all that sh7t. First comes accounting, then the sweet layer of creativity and sustainability comes. Maybe:))

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It feels to me like this is the what it’s like to understand ‘life is about the journey, and not the destination’. The destination: when things become easy and predictable. Following the thoughts means we are surrendering to wherever our minds wander. When we document these time stamps through our creations, we are able to look back at that journey. The meta perspective allows us to see all the obstacles of writers block and unfavorable statistics, and watch a character develop. ‘Creating no matter what’ is the ultimate trust fall.

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